Digital Marketing Services

Search engine optimization, search engine marketing, email marketing, social media, ratings & reviews, display advertising … the list goes on. “Digital marketing” can be many things; while it may seem overwhelming, it shouldn’t stop you from adding it to your marketing toolkit.

My experience spans from things as finite as setting up Google My Business to creating multi-channel digital marketing campaigns. Depending on where you’re at in your digital marketing maturity, I can provide the expertise and consultation needed to drive your business forward.

Content is king. It not only gets users to your site, but it’s also a crucial piece in moving them through the customer journey. Does the content you have today effectively articulate your value proposition? Are you creating and executing content at the right time via the right channels? Does your content connect with your audience AND drive them to take action?

It seems like a daunting task to create content from scratch, but don’t sweat! I can develop multi-purpose content that can be used in a number of channels and formats. Not only will you get the most bang for your buck, but I can also ensure it will drive the right visitors to your online channels.

One of the fastest changing digital marketing channels is social media. Are your prospects or customers spending time on Instagram, TikTok or Facebook? Do you really only need to get in front of decision makers active on LinkedIn?

On top of that, what algorithm changes are coming? What does that mean for your content and who it gets in front of, how often, and when?

Staying on top of all of that can make your head spin, but leave it to me to advise how to best leverage these channels as part of your marketing mix.

Your website is the online “front door” to your business. If you can’t be found online, you likely won’t be found at all. And once a visitor gets there, will they be able to successfully find what they need, make a purchase, or opt-in for more information? If not, it’s likely they won’t be back. Understanding your current and target audiences and their needs are key components of good website user experience. Not only that, it’s also understanding how to get people there, and how to use content magnets throughout your site to move them to a desired action.

I have experience working with a number of CMS platforms (Adobe, Sitecore, Kentico, Umbraco, HubSpot, WordPress, Wix and more), along with identifying optimal site architecture to design a positive user experience.

Understanding who you’re trying to target, what keeps them up at night, and where they’re consuming information is a critical piece of success when considering how to go to market. It’s more than just a job title or job level, but creating an effective customer persona brings to life the specific individual(s) you’re trying to reach.

Together with a customer journey map, you can create a visual guide for how your ideal customers navigate the buying cycle – from the time of identifying a need to maintaining customer loyalty post-purchase. Personas & journey maps give insight into when and how you target your customers and prospects to drive increased effectiveness.

Word-of-mouth Marketing (WOM) can be incredibly effective, but it shouldn’t be the only tactic you rely on. If you’ve hit a plateau in generating new business on your own, creating multi-channel digital marketing campaigns can be another successful way to reach new audiences.

Depending on the complexity of your product or services, it may take time to see rewards from your efforts, but generating demand is the first step. Once you have those new prospects, we can work together to create impactful experiences that nurture prospects toward a sale.